Offset vs. Digital Printing: Which One is Better?

What is Offset Printing?

Offset printing, also known as lithography, was traditionally the leading choice in quality print services. It is a process by which ink is transferred from an etched plate — one plate for each color — to a rubber sheet (i.e. blanket) before being transferred onto the printing surface. Typically, this has been the most consistent technique for precisely maintaining color matches, making it ideal for print runs that only require static printing such as pre-printed forms, brochures, flyers, business cards, and bulk postcard mailings.

What is Digital Printing?

Digital printing is the process of printing digital-based images directly onto a variety of media substrates. Modern printing methods, such as laser and inkjet, are known as digital printing. These processes don’t use a plate or blanket but make use of liquid or pigment ink or toner. Inkjet technology includes a series of nozzles that spray tiny drops of ink directly onto the print surface while laser printing uses dry toner to print. Digital printing has proven to be the best and most efficient process for variable data print jobs because you can print full-color artwork and data inline on plain white paper. This one-process print method significantly increases artwork flexibility, personalization, simplifies production processes and requires no additional inventory management. Digital print has successfully captured the high-volume market with the evolution of advanced technologies and capabilities.

The Top 4 Advantages of Digital Printing

There is an undeniable and growing number of advantages to using the digital print process. As business needs diversify, the most efficient and convenient methods have become staples of communication. Today’s digital print equipment is among the most cutting-edge on the market.

  • Variable data printing is not an option with offset. As businesses have a growing need for personalized communications, variable data is a crucial element to effectively communicate with a customer base. With maximum customization options, each piece utilizing variable data printing is uniquely personalized, which increases effectiveness, engagement, and recipient understanding. Names, mailing addresses, personalized data, and targeted messages are easily applied to each individual mail piece printed inline in the print process.

The Benefits of Choosing Digital Print Services

As the quality of digital print services increases, the advantages become increasingly apparent and beneficial. Quick turnaround times are vital to any business looking to offer timely communications to their customers. Variable data helps businesses reach their exact customers and audience with uniquely-created and individualized content. As technology improves, the quality of digital printing has become second-to-none, with greater detail, color match capabilities and overall precision. Without the need to wash plates or use excess ink, digital printing is also less wasteful and generally more environmentally friendly.

More Impact, Better Results with Digital Printing

High-volume digital printing services from FSSI enable your company to increase the impact and business value of statements, invoices and other customer-facing documents. Reach the right people with the right message at just the right time — using industry-leading technology.

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FSSI is a WBE-certified document outsourcing company that helps businesses maximize their impact and strategic value through highly-customizable print and mail.

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