The old saying goes that you only get one chance to make a first impression and that is so true when marketing to consumers. Utilizing outdated customer document design for your client communications could be costing your company valuable business. Think about updating the look of your company’s documents the same way you would think about updating your wardrobe. You don’t want your clothes stuck in the 80’s forever. Why would you want your documents screaming old-fashioned and out-of-date? Could be time for a fresh new look, an update in technology, and the chance to increase your response rates. Customer document design is more important than ever, with the rise of the younger generation.
Looks do matter. Are all of your company documents in black and white? This may seem like a small detail, but your consumer’s eyes are drawn to color. Think of the reading people do each day. The amount of information consumed seems endless. Without something to set your information apart — color, for instance, to help our brains latch onto important messages — we can easily skip right past the key points.
FSSI’s Color Specialist and Graphic Designer, adds variable color to documents in order to highlight the company’s most important messages. “Color really allows information to pop out at the reader. Billing Due Dates are a good example of where to add variable color to a document. The reader’s eye is able to immediately jump down and find the content they were looking for without having to carefully read the entire document.”
Create a balance within your company’s customer document design. Make sure you include all of the important information but don’t overwhelm your customers with too much text. Customers retain information better when there is white space on the page. Don’t waste valuable space by repeating messages. Simplify. Flush out extraneous information by removing duplicate fields and focus instead on your company’s target messages. Doing so gives you more valuable white space to use for other purposes. Marketing messages, coupons, or even calls to action could be placed into the document’s white space to make full use of the page.
Once you’ve given your company documents a face-lift, don’t forget to make sure you are using the latest technology. FSSI, an outsource printing company with over 30 years of expertise, not only works with clients to update customer document design but to help distribute them to consumers through omnichannel marketing. FSSI stays current with the latest technology and helps integrate all printable documents to the web for easy viewing. This lets companies format documents for print, web, and mobile platforms. Direct Mail is also having a renaissance in marketing. FSSI specializes in Direct Mail and can customize documents to market to consumers as individuals rather than part of a group. Personalized documents and strategic advertising push bigger consumer response rates.
Many companies are just not using their data most effectively. By gathering information on what individual consumers buy, how many events they attend, or which discount codes or coupons they have used in the past business can carefully target information to appeal to their customers’ interests. Imagine how much stronger your message would be if you could generate specific ads/events/coupons that focused on what your customer wanted to see.
FSSI offers valuable document redesign solutions utilizing our document management solution messageStreamOne can make this happen and takes the guess-work out of the customization process for its clients. FSSI uses your company’s consumer data and tracks the response rates of your communications. Your data is also safe with us. FSSI is an SSAE18 Type II secure facility and follow rigid guidelines for data across numerous industries that are driven by compliance regulations.
But here’s the best part. All this customization will help your company save advertising dollars by only sending out messages that apply to certain consumers. Your company’s response rates will naturally increase because people are receiving information that relates directly to their needs and interests. Remember that customization is key — and soon enough your company’s document redesign will speak for itself.
