Impact of Financial Document Redesign and Variable Data Printing

See how important document redesign and personalization is for the modern consumer.
  • Full-color Production Inkjet Technology — color delivers a significant and measurable lift in customer interest and response rates over black-ink only documents. The engine that drives FSSI’s MarketAdvantage is Canon’s Océ ColorStream® 3900. It also supports MICR ink printing, inline dynamic perforating and integrated camera technology to verify the integrity of each unique piece.
  • The messageStreamOne Portal — an FSSI exclusive, the portal provides real-time design control over message-text and graphics; it lets you create, approve, upload and selectively place full-color digital graphics and promotional/educational messaging. You may also tie images and text directly to variable account data to dynamically create highly targeted, reader-relevant communications.
  • Cross-Media Communications Platform — develop and deploy highly creative multi-channel campaigns that can include unique URLs, Mobile (QR) codes, dynamic landing pages, and targeted, opt-in emails; use customized site domains to enhance campaign messaging and response rates; link to dynamic landing pages featuring offer-specific content and rich media, such as streaming audio and/or video.

Connect with customers through dynamic variables such as:

Each of these variables and more can be customized.

Printing Options to Enhance Your Impact:

Start with a boring black and white statement.
Add a bit of color…
…or add a lot of color.

Ten Reasons To Use MarketAdvantage to Redesign Documents

  1. Reformat customer-facing financial documents that expand beyond their intended purpose to include targeted information, advice, marketing, and payment reminders
  2. Increase document value through on-page enhancements that move readers into action
  3. Strengthen aesthetic appeal
  4. Simplify navigation to increase interest and engagement
  5. Highlight time-sensitive instructions and critical account information
  6. Improve comprehension through colorful graphics
  7. Support and expand branding and educational initiatives
  8. Cross-sell, upsell and promote selected products or events
  9. Create and manage tightly integrated, personalized marketing campaigns
  10. Access campaign metrics through “big-picture” activity reports and Key Performance Indicators via FSSI’s easy-to-use workflow reporting dashboard
Is Outdated Document Design impacting your business?



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store